Privacy Policy

1) Scope

This Privacy Policy explains how LifePO4 Powers (lifepo4powers.com) operated by Bright Power (China) Limited (“we”, “us”, “our”) collects, uses, shares, and safeguards personal information in the context of our B2B activities (OEM/ODM energy storage solutions), marketing websites, forms, and communications. This Policy applies to visitors, prospects, and business contacts worldwide.

2) Data We Collect

A. Information you provide

• Contact details (name, company, title, email, phone/WhatsApp/WeChat, country/region).
• Inquiry content (product interests, requirements, quantity, messages, files).
• Subscription preferences and consents.

B. Information collected automatically

• Device/usage data (IP, browser, device IDs, pages viewed, time on page, referrers).
• Cookie IDs and similar tracking identifiers (see “Cookies & Tracking”).

C. Information from third parties

• Analytics/advertising/lead-gen partners.
• Public business sources (e.g., LinkedIn public profiles, trade shows, directories).

3) How We Use Data

• Reply to inquiries, prepare quotations, and provide support.
• Process and manage B2B relationships (samples, orders, logistics, after-sales).
• Improve products, websites, and services; perform analytics and QA.
• Send business communications (product updates, event invites, newsletters—where permitted).
• Protect our rights, prevent fraud/abuse, and comply with legal obligations.

Legal bases (EU/UK): contract performance or pre-contract steps; legitimate interests (B2B sales, product improvement, site security); consent where required (e.g., marketing cookies/newsletters); and legal obligations.

4) Cookies & Tracking

We use cookies and similar technologies to operate our site, remember preferences, and measure performance. You can manage cookies via your browser settings or our cookie banner (where available).

Types of cookies

• Essential: required for core site functionality and security.
• Analytics: to understand visits and improve the site.
• Marketing (if used): to measure campaigns and (where applicable) tailor content.

Do Not Track: Our sites do not currently respond to DNT signals. Opt-out: Use the cookie banner/settings (if present) or adjust your browser to restrict cookies.

5) Sharing & Disclosures

We may share personal information with:

• Service providers / processors: hosting, security, analytics, CRM/marketing, email, and support tools.
• Affiliates/partners: where needed to fulfill B2B requests (e.g., certifications, logistics).
• Legal & safety: to comply with laws or protect rights, safety, and property.

We do not sell personal information as defined under California law, and we do not knowingly share it for cross-context behavioral advertising. If this changes, we will update this Policy and provide appropriate opt-outs.

6) International Transfers

We operate globally from Dongguan, China. Your data may be processed in other countries where our service providers operate. Where required, we use appropriate safeguards (e.g., contractual protections) for cross-border transfers.

7) Data Security

We implement reasonable technical and organizational measures (access controls, encryption in transit, secure hosting). However, no method of transmission or storage is 100% secure.

8) Data Retention

We keep personal information as long as necessary to fulfill the purposes described here, meet legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on record-keeping, tax, compliance, and operational needs.

9) Your Rights

EU/EEA/UK (GDPR)

• Access, rectification, erasure, restriction, portability, and objection (including to direct marketing).
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with a supervisory authority.

California (CPRA)

• Know, delete, correct personal information; limit use of sensitive info (if applicable).
• Non-discrimination for exercising privacy rights.
• Opt-out of “sale”/“sharing” if applicable (we do not sell/share as defined).

To exercise rights, email info@lifepo4powers.com. We may verify your identity. Authorized agents may submit requests with proper authorization.

10) Children’s Privacy

Our websites and services are intended for professionals and businesses. We do not knowingly collect personal information from children under 16. If you believe a child has provided information, please contact us to remove it.

11) Changes to this Policy

We may update this Policy from time to time. The “Effective date” above indicates the latest revision. Material changes will be communicated on this page and, where appropriate, by additional notice.

12) Contact Us